Good Good Golf pulls ad after backlash that it depicts violence against women

Nbcwashington · Aug 24, 2026 · 380 words · By Doug Ferguson; The Associated Press

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What to know about Good Good Golf pulls ad after backlash that it depicts violence against women

Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.

Claims checked 8

Techniques found 0

Topics 0

Coverage spectrum

Coverage gap: Low Left coverage

Left0%

Center75%

Right25%

4 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Why it matters

The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down.

Common ground

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Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

Follow-up questions

What concrete event or decision sits underneath the headline: Good Good Golf pulls ad after backlash that it depicts violence against women?
What evidence would most clearly confirm or weaken the claim that Good Good Golf was launched as a YouTube channel in 2020?
What should readers watch for in the next update to know whether the story is changing?

open_in_new Read the original article: https://www.nbcwashington.com/news/sports/golf/good-good-golf-video-backlash-vio…

fact_checkClaims Checked

eFinder analyzed this article and checked 8 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 7

verified Verified By Reference 1

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Claim 1: “Good Good Golf was launched as a YouTube channel in 2020”

VERIFIED BY REFERENCE

Wikipedia explicitly states that the Good Good YouTube channel was founded in 2020, which is also corroborated by multiple web search results.

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wikipedia NEUTRAL — Steven Grant Horvat (born August 24, 1998), is an American golfer and YouTuber. A former Division II collegiate player, Horvat gained popularity after joining the YouTube channel Good Good, which he l…
https://en.wikipedia.org/wiki/Grant_Horvat

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wikipedia NEUTRAL — Good Good may refer to: Good Good (YouTube channel), an American golf-oriented video channel and company "Good Good" (Ashanti song), 2008 "Good Good" (Usher, Summer Walker and 21 Savage song), 2023 "…
https://en.wikipedia.org/wiki/Good_Good

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wikipedia NEUTRAL — Good Good is an American sports YouTube channel and company based in Frisco, Texas. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel focuses around golf challenges a…
https://en.wikipedia.org/wiki/Good_Good_(YouTube_channel)

+ 3 more evidence sources

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Claim 2: “Callaway Golf partnered with Good Good in 2023.”

CORROBORATED

The partnership between Callaway Golf and Good Good starting in 2023 is reported by Nypost and multiple other independent web sources.

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web search NEUTRAL — Callaway has ended its partnership with Good Good following an ad that featured a man tackling a woman for reaching for his driver.Callaway’s announcement ends a partnership stretching back to 2023 th…
https://awfulannouncing.com/golf/callaway-end-partnership-go…

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web search NEUTRAL — Callaway Golf entered into a partnership with Good Good in 2023.Good Good marked a major milestone this year by becoming title sponsor of the Good Good Championship, an event within the FedEx Cup Fall…
https://www.aol.com/articles/good-good-apologizes-controvers…

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web search NEUTRAL — Callaway Golf, which entered a partnership with Good Good in 2023, separately stated over the weekend, "We are disappointed by the content that was posted, and are appreciative of Good Good for addres…
https://www.independent.co.uk/news/world/americas/callaway-g…

+ 1 more evidence source

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Claim 3: “The characters in the ad are both with Good Good — Garrett Clark, who rushes over to shove Alexis Miestowski”

CORROBORATED

Multiple sources explicitly name Garrett Clark and Alexis Miestowski as the individuals in the controversial advertisement.

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wikipedia NEUTRAL — The Good Doctor is an American medical drama television series developed for ABC by David Shore, based on the South Korean series of the same name. The series is produced by Sony Pictures Television a…
https://en.wikipedia.org/wiki/List_of_The_Good_Doctor_episod…

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wikipedia NEUTRAL — One Good Cop is a 1991 American crime drama film written and directed by Heywood Gould and starring Michael Keaton, Rene Russo, Anthony LaPaglia and Benjamin Bratt. Keaton portrays New York City Polic…
https://en.wikipedia.org/wiki/One_Good_Cop

+ 3 more evidence sources

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Claim 4: “Good Good took a big step this year when it became title sponsor of the Good Good Championship, part of the FedEx Cup Fall that will be played Nov. 12-15 in Austin, Texas.”

CORROBORATED

Web search results confirm the Good Good Championship was part of the FedEx Cup Fall and scheduled for Nov 12-15 in Austin, Texas.

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web search NEUTRAL — This document provides guidance to industry on good pharmacovigilance practices and pharmacoepidemiologic assessment of observational data regarding drugs, including biological drug products ...
https://www.fda.gov/regulatory-information/search-fda-guidan…

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web search NEUTRAL — May 15, 2024 · This is sometimes called "good" cholesterol. It absorbs cholesterol in the blood and carries it back to the liver. The liver then flushes it from the body. High levels of HDL cholestero…
https://www.cdc.gov/cholesterol/about/ldl-and-hdl-cholestero…

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web search NEUTRAL — Aug 3, 2026 · HDL, or high-density lipoprotein, is the "good" cholesterol. It helps remove bad cholesterol from your arteries, so a higher HDL level is better.
https://medlineplus.gov/hdlthegoodcholesterol.html

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Claim 5: “Good Good apologized Saturday in a statement on social media”

CORROBORATED

Multiple independent sources confirm that Good Good issued a public apology on social media on Saturday.

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wikipedia NEUTRAL — Good Friday, also known as Holy Friday, Great Friday, Great and Holy Friday, or Friday of the Passion of the Lord, is a solemn Christian holy day commemorating the crucifixion of Jesus and his death a…
https://en.wikipedia.org/wiki/Good_Friday

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wikipedia NEUTRAL — Good Will Hunting is a 1997 American drama film directed by Gus Van Sant and written by Ben Affleck and Matt Damon. It stars Damon, Affleck, Robin Williams, Stellan Skarsgård, and Minnie Driver, with …
https://en.wikipedia.org/wiki/Good_Will_Hunting

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wikipedia NEUTRAL — Good Witch is a Hallmark Channel media franchise that is centered on a series of films and a television series. The franchise is centered upon Cassandra "Cassie" Nightingale (Catherine Bell), the titu…
https://en.wikipedia.org/wiki/Good_Witch_(franchise)

+ 3 more evidence sources

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Claim 6: “featuring eight men and four women competing in golf and various challenges.”

CORROBORATED

Multiple web search results describe the roster as featuring eight men and four women.

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web search NEUTRAL — Launched as a YouTube channel in 2020, Good Good Golf has grown into one of the sport's largest content creators with 2.13 million subscribers. The channel began partnering with Callaway in 2023 and f…
https://www.campaignlive.com/article/callaway-golf-ends-rela…

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web search NEUTRAL — Good Good Golf CEO Matt Kendrick and president Joe Flannery have stepped down from the media company following intense public condemnation over a promotional advertisement for a new Callaway driver, a…
https://au.news.yahoo.com/good-good-golf-leadership-collapse…

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web search NEUTRAL — Good Good itself, with eight men and four women on its roster, has been part of that shift. That context is exactly why this ad landed so badly.
https://franco.com/blog/advertising/what-the-good-good-golf-…

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Claim 7: “posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.”

CORROBORATED

Multiple independent sources (Nypost, GOLF.com, and other web search results) confirm the posting and deletion of a Callaway ad featuring a man shoving a woman to the ground.

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wikipedia NEUTRAL — Callaway Golf Company is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including acces…
https://en.wikipedia.org/wiki/Callaway_Golf_Company

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wikipedia NEUTRAL — The Big Break is an American golf reality competition series. Premiering on October 6, 2003, on Golf Channel, the series features aspiring professional golfers competing in various skills challenges f…
https://en.wikipedia.org/wiki/The_Big_Break

+ 4 more evidence sources

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Claim 8: “Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall”

CORROBORATED

Multiple independent sources (Nypost, GOLF.com, and Google News summaries) confirm Good Good Golf was the title sponsor of a new PGA Tour event this fall, although subsequent reports indicate they have since stepped away.

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wikipedia NEUTRAL — PGA Tour Golf is a golf video game and the first in the PGA Tour game series. It was developed by Sterling Silver Software and released in 1990 for MS-DOS. It was initially published by Electronic Art…
https://en.wikipedia.org/wiki/PGA_Tour_Golf

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wikipedia NEUTRAL — PGA Tour is a series of golf video games developed and published by Electronic Arts - and later their EA Sports sub-label - since 1990. The series primarily features courses featured on the U.S. PGA T…
https://en.wikipedia.org/wiki/PGA_Tour_(video_game_series)

+ 4 more evidence sources

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.