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CEO who posted 'Lake America' sweatshirt photos is no longer with the company

Cnbc · 🇺🇸 public United States · · 338 words · By Lim Hui Jie
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What to know about CEO who posted 'Lake America' sweatshirt photos is no longer with the company

The CEO of U.S.-based credit union Family First is no longer with the company, days after she posted an allegedly artificial intelligence-edited photo of her family with "Lake America" sweatshirts.

Claims checked 12
Techniques found 0
Topics 0

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center100%
Right0%

4 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

The CEO of U.S.-based credit union Family First is no longer with the company, days after she posted an allegedly artificial intelligence-edited photo of her family with "Lake America" sweatshirts.

Why it matters

On Wednesday, a statement posted on the credit union's website revealed that Jane Smith was no longer with Family First "effective immediately," with Chief Operations Officer Jason Acosta serving as interim CEO.

Common ground

It was signed by Maurice Patterson, chairman of the Family First Credit Union board, and Acosta.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

open_in_new Read the original article: https://www.cnbc.com/2026/09/25/ceo-who-posted-lake-america-sweatshirt-photos-ha…

fact_checkClaims Checked

eFinder analyzed this article and checked 12 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 6
schedule Pending 2
info Single Source 2
verified Verified 1
help Insufficient Evidence 1
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Claim 1: “On Wednesday, a statement posted on the credit union's website revealed that Jane Smith was no longer with Family First "effective immediately,"”
CORROBORATED
Web search results from multiple sources confirm a statement was issued stating Jane Smith was no longer an employee 'effective immediately'.
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wikipedia NEUTRAL — Jane Eyre ( AIR; originally published as Jane Eyre: An Autobiography) is a novel by the English writer Charlotte Brontë. It was published under her pen name "Currer Bell" on 19 October 1847 by Smith, …
https://en.wikipedia.org/wiki/Jane_Eyre
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wikipedia NEUTRAL — Paul Allen Smith, Jr. (born March 12, 1960) is an American garden designer, author, television host, entrepreneur, and conservationist. Smith is one of America's most recognized garden and design ex…
https://en.wikipedia.org/wiki/P._Allen_Smith
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wikipedia NEUTRAL — Sarah Jane Smith is a fictional character played by Elisabeth Sladen in the long-running BBC television series Doctor Who and two of its televised spin-offs. Sarah Jane is a dogged investigative journ…
https://en.wikipedia.org/wiki/Sarah_Jane_Smith
+ 3 more evidence sources
schedule
Claim 2: “In an earlier statement to ABC12 News, Family First had said it "unequivocally disapproves and rejects the content of the social media post involving our CEO, Jane Smith."”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 3: “Chief Operations Officer Jason Acosta serving as interim CEO”
CORROBORATED
The appointment of COO Jason Acosta as interim CEO is mentioned in multiple reports regarding the CEO's departure.
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wikipedia NEUTRAL — Football Club Cincinnati is an American professional soccer club based in Cincinnati. The club competes in Major League Soccer (MLS) as a member of the Eastern Conference. The team was first announced…
https://en.wikipedia.org/wiki/FC_Cincinnati
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wikipedia NEUTRAL — Married at First Sight is an American reality television series that first aired on July 8, 2014, on FYI. It later moved to Lifetime and Peacock. The series is based on a Danish series titled Gift ved…
https://en.wikipedia.org/wiki/Married_at_First_Sight_(Americ…
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wikipedia NEUTRAL — Michael Kirk Douglas (born September 25, 1944) is an American actor and film producer. He has received numerous accolades, including two Academy Awards, five Golden Globe Awards, a Primetime Emmy Awar…
https://en.wikipedia.org/wiki/Michael_Douglas
+ 3 more evidence sources
info
Claim 4: “The post has since been deleted from Facebook, CBC News reported.”
SINGLE SOURCE
While CNBC mentions that CBC News reported the post was deleted, there is no independent confirmation or direct link to the CBC report provided in the evidence gathered.
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Claim 5: “The CEO of U.S.-based credit union Family First is no longer with the company”
CORROBORATED
Multiple independent sources, including ABC12 (WJRT), Flipboard, and Crooks and Liars, confirm that Jane Smith, the CEO of Family First Credit Union, is no longer with the company.
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wikipedia NEUTRAL — The Bush family is an American political family that has played a prominent role in American politics since the 1950s, foremost as the first family of the United States from 1989 to 1993, during the p…
https://en.wikipedia.org/wiki/Bush_family
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wikipedia NEUTRAL — On December 4, 2024, Brian Robert Thompson, the CEO of the American health insurance company UnitedHealthcare, was shot and killed by 26-year-old Luigi Mangione outside the New York Hilton Midtown in …
https://en.wikipedia.org/wiki/Killing_of_Brian_Thompson
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wikipedia NEUTRAL — The Diary of a CEO is a podcast hosted and produced by British entrepreneur and investor Steven Bartlett. The first episode was released on September 29, 2017. The first interview for the podcast was …
https://en.wikipedia.org/wiki/The_Diary_of_a_CEO
+ 4 more evidence sources
info
Claim 6: “animated comedy TV show "South Park," which changed its name to "South America" in a jab at the U.S. president's order.”
SINGLE SOURCE
The provided web search results for this claim are generic TV guides in French and do not mention South Park or the renaming of the show to 'South America'.
travel_explore
web search NEUTRAL — Le programme TV de ce soir par Télé 7 Jours. Retrouvez la grille des programmes d'aujourd'hui et des deux prochaines semaines gratuitement pour ne manquer aucune émission, film, série ou ...
https://www.programme-television.org/
travel_explore
web search NEUTRAL — Que regarder à la télé ce soir ? Vous souhaitez visionner un film en famille ? Une série captivante en couple comme les petits meurtres d’Agatha Christie ? Passer un bon moment en solo devant un progr…
https://www.francetelevisions.fr/et-vous/programme-tv
travel_explore
web search NEUTRAL — Consultez votre programme TV de ce soir et retrouvez l'actualité des émissions télé et séries Netflix, Amazon Prime Video, Disney Plus et MyCanal.
https://www.programme-tv.net/
verified
Claim 7: “Family First is based in Michigan, a state that borders Canada.”
VERIFIED
Multiple business listings and financial reports confirm Family First Credit Union is headquartered in Saginaw, Michigan.
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web search NEUTRAL — Jun 30, 2026 · Family First Credit Union is a federally insured credit union headquartered in Saginaw, MI, established in 1939. As of June 30, 2026, it served 5,326 members and reported total assets o…
https://www.bankregreports.com/credit-unions/family-first-cr…
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web search NEUTRAL — 2 days ago · This Credit Union is federally-insured by the National Credit Union Administration. We do business in accordance with the Fair Housing Law and Equal Opportunity Credit Act.
https://www.fam1st.com/
travel_explore
web search NEUTRAL — FAMILY FIRST CREDIT UNION is a Federally Insured State Chartered Credit Union with about 4 branch locations, headquartered in SAGINAW, MI. Jun 30, 2026 · Family First Credit Union is a federally insur…
https://ncuso.org/credit-union/61909/
help
Claim 8: “In an interview on Sept. 17 with ABC12 News in Michigan, Smith said that the picture contained an artificial intelligence marker, but was later reposted by her sister without the AI marker.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results to confirm the specific details of the September 17 interview with ABC12 regarding the AI marker.
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Claim 9: “U.S. President Donald Trump declared the renaming of Lake Ontario on the U.S.-Canadian border to "Lake America" last month”
CORROBORATED
Multiple cross-references from Flipboard report that President Trump issued an executive order renaming Lake Ontario to 'Lake America'.
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cross reference SUPPORTS — Canadian Prime Minister Mark Carney responded Thursday to President Donald Trump’s executive order renaming Lake Ontario, “Lake America.”
https://flipboard.com/topic/news/trump-claims-total-control-…
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cross reference SUPPORTS — President Trump's order to rename Lake Ontario to "Lake America"
https://flipboard.com/topic/news/tyler-boebert-son-of-rep-la…
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cross reference SUPPORTS — President Trump's order to rename Lake Ontario to "Lake America"
https://flipboard.com/topic/news/trump-wants-to-split-the-mm…
+ 2 more evidence sources
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Claim 10: “Smith on Sept. 11 had posted the photo on Facebook with the caption: "Like our sweatshirts? Not sure Canada will. Lol lol"”
CORROBORATED
Multiple sources, including CNBC and other news reports, quote the exact Facebook caption: 'Like our sweatshirts? Not sure Canada will. Lol lol' posted on Sept 11.
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wikipedia NEUTRAL — The history of Facebook traces its growth from a college networking site to a global social networking service. It was launched as TheFacebook in 2004, and renamed Facebook in 2005. Founded by Mark Zu…
https://en.wikipedia.org/wiki/History_of_Facebook
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wikipedia NEUTRAL — Mary Jane is a two-act dramatic stage play written by American playwright Amy Herzog. The play had its World Premiere at Yale Repertory Theatre in 2017 and officially premiered on Broadway on April 23…
https://en.wikipedia.org/wiki/Mary_Jane_(play)
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wikipedia NEUTRAL — The Sarah Jane Adventures is a British science fiction television programme produced by BBC Cymru Wales for CBBC, created by Russell T Davies, and starring Elisabeth Sladen. The programme is a spin-of…
https://en.wikipedia.org/wiki/The_Sarah_Jane_Adventures
+ 3 more evidence sources
schedule
Claim 11: “U.S. Rep. Timothy Kennedy, D-N.Y., has also introduced legislation to block Trump's attempt to rename Lake Ontario and prohibit the future renaming of any of the five Great Lakes.”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 12: “It was signed by Maurice Patterson, chairman of the Family First Credit Union board, and Acosta.”
CORROBORATED
A report explicitly states that the statement regarding the departure was signed by Maurice Patterson and Jason Acosta.
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wikipedia NEUTRAL — Dame Elizabeth Jane Campion (born 30 April 1954) is a New Zealand filmmaker whose accolades include two Academy Awards and nominations for three Primetime Emmy Awards. Recurring themes in her films in…
https://en.wikipedia.org/wiki/Jane_Campion
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wikipedia NEUTRAL — The British television soap opera Crossroads was broadcast on ATV from 1964 to 1981 and then ITV Central from 1982 to 1988. The only actor to remain for the series' 24-year run was Jane Rossington, wh…
https://en.wikipedia.org/wiki/List_of_Crossroads_characters
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wikipedia NEUTRAL — The Tyler Prize for Environmental Achievement is an annual award for environmental science, environmental health, and energy. Tyler Laureates receive a $250,000 cash prize and a medallion. The prize i…
https://en.wikipedia.org/wiki/Tyler_Prize_for_Environmental_…
+ 3 more evidence sources
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.